CONCENTIZATION
PROGRAMME
“The Impact of Advertisement in
School Children”
Shruthi S Mohan
B.Ed English
New. B.Ed. College,
Nellimoodu
INTRODUCTION
As part our B.Ed curriculum we have to conduct
a conscientization programme. I conducted
an awareness programme on the topic “The Impact of Advertisement in School Children”. Advertisement plays an
important role in buying any product. It even decides and shapes the taste,
behaviour, life style, culture, etc. of an individual. Since children are
innocent, and have a tendency to believe whatever they see in television, they
easily become the prey of advertisement. That is why after watching Kinder
Joy’s advertisement, a girl buys Kinder
Joy for Girls which is pink in colour, and a boy buys Kinder Joy for Boys. Through this we can understand that school
children are badly influenced by advertisements.
OBJECTIVES
·
To impart knowledge about the deception
in advertisements.
·
To decode the false ideologies which
are propagated by advertisements.
·
To provide knowledge about capitalist
culture.
·
To provide information about the impact
of advertisement among students.
ORGANISATION
OF ACTIVITIES
As part of the B. Ed curriculum
and practice, we, the teacher trainees, had conducted a conscientization
programme during our training session. We had to select a socially relevant
topic considering the mentalities of the students of New. Higher. Secondary.
School, Nellimoodu.
It is an individual activity. So I decided to
conduct an awareness programme on the topic “The Impact of Advertisement in School Children”. The information was
collected from various sources such as newspaper, magazine, social media and
journals for making the programme a successful one. After the collection of the
materials, I arranged the information in a chronological order.
The next step was to collect some attractive advertisements from
newspaper and magazine. Out of the collected advertisemets, I selected a few
advertisements which I pasted in a chart.
In order to make the class lively, I employed audio- visual aids such as
the use of white board, flash cards and a chart. These aids helped me to get
students’ attention over the programme.
The programme was conducted in 9.B class at 11 o’ clock on 23 January
2017. We
started the programme with a prayer song which Athira, a student from the 9.B
class, did. After that, I asked the students to make maximum use of the
awareness class. Then I continued with the programme. After I concluded the topic, I collected feedback
from the class by asking their experience about the class. Then I ended the
awareness programme with a national anthem.
FEEDBACK
FROM STUDENTS
Almost all the students who
attended opined that the class was very beneficial and effective. Some opined
more programmes like these must be conducted in schools. They recommended that
it should be good if the teachers give awareness about the treacherous nature
of advertisements to other classes as well. On the whole, majority gave a good
opinion about our programme.
FINDINGS
AND SUGGESTIONS
·
Advertisements create gender stereotypes among
school children.
·
It promotes elite culture.
·
It decides the dressing code of the students.
·
These awareness programmes helps students to widen
their perspectives.
·
It promotes and encourages to critically analyse
the advertisement rather than blindly accepting its false ideologies.
Suggestions include;
·
Students must be made aware of the capitalistic
world which indirectly tells them what they have to wear and eat.
·
Proper awareness classes should be provided
frequently to the students.
·
Teachers should encourage students to criticize and
decode the advertisements.
CONCLUSION
I think the programme was effective. I could create
awareness among the students about the impact of advertisement in school children. I could satisfy the objectives of the programme
also. The students were active and attentive throughout the class. Some of
them commented that owing to advertisements’ impact they argued with their
parents to buy them fast food instead of foods which are prepared by their
mothers. All the students promised that they will think and act rather than blindly
following the advertisements. It was a good class.
REFERENCE
Arora, Meenal.
“Impact of Advertisements on Children.” The Progressive
Teacher,
A S Media Group Initiative, 3 July 2015,
Maanasi. “9 Negative Side Effects Of Advertising On Children.” MomJunction,
IncnutIncnut, 16 Mar. 2017,
www.momjunction.com/articles/negative-
side-effects-of- advertising-on-your-children_00385891/#gref.
PHOTOS
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